Webinar: Social CRM

Undoubtedly, social media allows for deeper connections with your customers. But as many companies move toward integrating Web 2.0 tools with their CRM systems, two schools of thought exist: those who believe you should take in everything your customers have to say and others who advise to only take in the information that adds value. So who’s right?

In this 20-minute webinar, you’ll learn:

• Concept of social replacing the traditional CRM system — where business and social customer data intermingle -- vs. social adding a new level of interaction to the traditional CRM system. How do the two stack up against real world business problems?
  
  
• Complexity of implementing Social CRM in regulated industries, such as healthcare, banking and insurance.
  
  
• Surviving denial-of-service and hacker attacks. Speakers: Tom Edwards, VP of Sales and Marketing – INgage Networks™ Jim Haughwout, CIO and VP of Technology – INgage Networks Michael Thomas, CRMA President

Speakers:
Tom Edwards, VP of Sales and Marketing – INgage Networks
Jim Haughwout, CIO and VP of Technology – INgage Networks
Michael Thomas, CRMA President